This project hit close to home. As my former employee of 7 years, I was well aware of the challenges of creating an ordering system that would reduce friction for customers. With all the variables of custom apparel: style, brand, color, size, there is a lot of data to parse through.
In doing so, I had to remove my personal biases given my history with the business, and go straight to customers of Oh Shirt Yeah, as well as of other apparel companies to gain insights.
The fact of the matter is, shirts can be a messy business. My goal was to help clean that up.